Diana Tupilus is a Product Design Consultant with extensive experience in UI/UX design and digital product development. Currently collaborating with Neem since June 2024, Diana leads design initiatives for City Football Group and has previously worked on multiple projects for Unilever. With over five years of freelance consulting spanning various industries, Diana's expertise includes conducting UX research, creating high-fidelity prototypes, and developing scalable design systems. Past roles include senior positions at Unilever, British Airways, and City Football Group, where Diana has successfully translated business goals into user-centered digital experiences. Diana holds a Bachelor's degree in Mixed Media from the University of Westminster and a Foundation degree in Fine and Studio Arts from Kensington and Chelsea College.