Kayla Upton

Kayla Upton is a seasoned marketing professional with extensive experience in marketing automation and multi-channel campaign management. Currently holding the position of Senior Manager of Marketing Automation at Neighborly® since November 2023, Kayla previously excelled as Senior Marketing Automation Manager at Advantis Medical Staffing and as Marketing Automation Program Manager at Murphy USA, where notable achievements included a 56% increase in loyalty app adoption and a 30% reduction in customer churn. With prior roles at GM Financial, Santander Consumer USA Inc., and Academic Partnerships, Kayla has consistently leveraged data to enhance customer engagement and optimize marketing processes, showcasing a strong foundation in both automated marketing and strategic communication throughout a diverse career. Kayla's educational background includes studies at the Art Institutes of Pittsburgh and South Plains College.