BW

Bernard Wee

Senior Vice President, North Asia at NEON

Bernard Wee has a diverse range of work experience, beginning with their current role as the Senior Vice President of North Asia at NEON (formerly known as Cityneon). Prior to this, they served on the Board of Directors for USEA Global, where they were involved in creating a multi-sensory in-store experience for Asian consumers. Bernard also held the position of Division Head of the Overseas Business Promotion Office at USEN-NEXT HOLDINGS, a leading in-store media conglomerate listed on the Tokyo Stock Exchange. In addition, they worked as an Advisor at Oliver Wyman and as the Vice President of Sales and Marketing at Works Applications Co., Ltd. Bernard'searlier career saw him with the Singapore Economic Development Board, where they held various roles including Centre Director and Senior Officer/Assistant Head.

Bernard Wee earned their Bachelor of Engineering (B.Eng.) in Electrical and Electronics Engineering from Imperial College London from 2003 to 2006. Bernard later pursued a Master's Degree in Electrical and Electronics Engineering from The University of Tokyo from 2006 to 2008.

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  • Senior Vice President, North Asia

    December, 2022 - present

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