Evgenia Ivantsova

Paid Media Team Lead at Nest Commerce

Evgenia Ivantsova has a strong background in digital marketing and account management. Evgenia is currently working as a Paid Media Team Lead at Nest Commerce, where they focus on full-funnel performance, brand, and creative strategies for ecommerce brands. Prior to this, they worked at Medialab Group as a Senior Account Manager, where they planned and analyzed campaigns across digital channels. Evgenia also held the role of Digital Account Manager at the same company. Earlier in their career, Evgenia worked at Alltech as a European Digital Marketing Executive, where they developed and executed digital marketing campaigns and analyzed campaign performance data. Evgenia also participated in the 2017 Corporate Career Development Program at Alltech.

Evgenia Ivantsova completed their education as follows:

- From 2015 to 2017, they obtained a Master's Degree in Information and Knowledge Management from Åbo Akademi University.

- In 2012 and 2013, they had a semester abroad at Turun yliopisto - University of Turku, studying International Business.

- Between 2008 and 2013, they earned a Bachelor's degree in Entrepreneurship and Business from Plekhanov Russian University of Economics.

In addition to their formal education, Evgenia has also obtained several certifications, including the Foundation Certificate from the IPA (Institute of Practitioners in Advertising), TikTok Academy 2022 certification from TikTok, LegRegs Essentials from IPA, and certifications in Facebook Advertising Core Competencies, Google Ad Search, and Google Analytics.

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