Josh Reed is a seasoned professional with extensive experience in strategic leadership and consumer insights within the pet care industry. Since June 1999, Josh has been with Nestlé Purina North America, progressing through various roles to the position of Chief Strategy Officer, while also serving as Vice President of Consumer & Marketplace Insights. The insights team under Josh’s leadership plays a critical role in driving success at Nestlé Purina PetCare, focusing on key areas such as segmentation, equity tracking, and competitive intelligence. Prior to joining Nestlé Purina, Josh worked as a District Manager at ADP and holds a Master of Marketing Research from Southern Illinois University Edwardsville, alongside a BS in Marketing from Illinois State University.
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