Joan Moreno

Joan Moreno is a seasoned professional with extensive experience in global commercial development, currently serving as the Global Commercial Development Manager for International Travel Retail at Nestlé since July 2004. Throughout a dynamic career at Nestlé, Joan has led commercial strategies for multiple brands, notably in the confectionery sector, and has interacted with over 100 markets to enhance commercial practices. Joan's expertise extends to trade marketing, key account management, and strategic brand development. Additionally, as an educator, Joan holds multiple lecturer positions at esteemed institutions including Universitat de Barcelona and SBS Swiss Business School, specializing in branding and sales management. Joan's academic background includes degrees in Administration and Business Management, Humanities, and a Digital Marketing Master, with ongoing education in Generative AI.