Kara Smith

Kara Smith is an experienced marketing professional with a robust background in digital marketing strategy, customer engagement, and analytics. Currently serving as the Director of Digital Marketing Strategy at Nestlé Health Science, Kara has successfully led initiatives that improved customer retention and engagement across a diverse portfolio. Previously, as VP of Marketing, Engagement, and Analytics at Persona, a Nestlé Health Science company, Kara implemented a significant omni-channel retention strategy, resulting in notable increases in customer lifetime value and app engagement. Kara's extensive career spans various roles in leading organizations, including REI and InterContinental Hotels Group, showcasing a strong expertise in executing marketing strategies and driving growth through data-driven insights and customer-centric approaches. Kara holds a BBA in Marketing from Georgia State University and has studied at Universidad de Malaga and McDaniel College.