Xavi Dicenta

Xavi Dicenta is an experienced professional in the field of IT product ownership, currently serving as the Global IT Product Owner for Amazon Retail Analytics and Digital Business Intelligence at Nestlé since May 2019. Xavi has successfully defined and prioritized product requirements in collaboration with stakeholders, ensuring effective communication and alignment on project objectives. Previously, Xavi led the implementation of shoppable technology and supported its adoption across various brands and markets. Xavi's background also includes roles in sales and marketing, notably as Chief Sales Officer at eComm360 S.L and as an Account Executive at SetUp Media: Venture Partners. Xavi holds a Master's degree in Sports Business Management from Universitat de Barcelona and a Degree in Sports Sciences from INEFC Barcelona.