Zanaria Abd Rahman

Zanaria Abd Rahman is an experienced professional in channel and category management with a strong background in marketing across various sectors. Currently serving as Group Channel Manager at Nestlé since May 2016, Zanaria drives development of channel strategies, ensuring alignment with shopper and customer needs. Previous roles include Commercial Development Manager at Nestlé, Head of Trade Marketing at PETRONAS Lubricants, and Category Development Manager positions at Nestlé Products Sdn. Bhd. and Kraft Foods Malaysia. Zanaria began a career in category management at Cadbury Confectionery and holds a Master of Science in Information Management and a Bachelor of Business Administration in Human Resource Management, both from University Technology Mara.