Sondra Wiener

Sondra Wiener has extensive experience in product development and design across various industries. Currently at Netflix since April 2022, Sondra spearheads the development and creative strategy for multiple key categories, focusing on leveraging iconic titles to ensure product lines resonate with fans while setting a high standard for creative excellence. Previously, Sondra served as Director of Industrial Design at YETI, leading innovation in drinkware and coolers, and held the position of Director of Product Design at Hasbro, where a significant contribution was made over 16 years to iconic brands. In addition to professional roles, Sondra has engaged in real estate investing since February 2023 and has experience as a teaching assistant and instructor at renowned art institutions. Sondra holds a Bachelor of Fine Arts in Toy Design and additional qualifications in yoga and design leadership.