Lori Klein, CFE, PCM

Lori Klein, CFE, PCM has over 30 years of experience in sales, marketing and operations. Lori began their career in 1987 as an Account Executive at Martin Marshall Jaccoma Mitchell Advertising, where they won an Effie Award for the largest Sales Increase for Panasonic (personal care division) TV Commercial. In 2005, they founded RightTime KiDS Franchising, LLC, where they managed operations, business development, strategy, marketing, advertising, public relations, social media, blog, team development and leadership, business management, branding and growth for brick and mortar Drop-In Childcare services in the Triangle region of Raleigh/Durham/Chapel Hill. In 2014, they became Marketing and Project Manager at Flywheel Sports, where they increased brand awareness and class utilization to over 70% from 32% in 90 days through aggressive grassroots, community-based marketing and outreach. In 2017, they served as a Consultant for Business Operations and Marketing at CycleBar. In 2018, they were appointed Associate Vice President at Quest Corporation of America, Inc. (Quest). In 2019, they took on the role of Sales and Marketing Manager at Raleigh Radiology, and then Director of Sales & Marketing at Cardinal Points Imaging. In 2021, they were appointed Enterprise Sales Director | Franchise Brands at Netsertive.

Lori Klein's education history includes a MA in Clinical Psychology from The New School, obtained between 1990 and 1993. Lori also attended Boston University's College of Communications between 1984 and 1985, studying Advertising & Public Relations. Klein's educational background began at Spence, where they attended between 1978 and 1982. In addition to their educational background, Klein has obtained several certifications, including a Mastering Cross Generational Communications from the International Franchise Association in May 2022, a Certified Digital Marketing Professional from the Digital Marketing Institute in July 2021, a Professional Certified Marketer (PCM) in Digital Marketing from the American Marketing Association in July 2021, an Advanced Social Media Marketing from the eMarketing Association in August 2013, a Certified Franchise Executive (CFE) from CFE in June 2022, a Google Ads Search Certification from Google in September 2021, and a Google Ads Display Certification from Google in August 2021.