Gilbert Mok

Gilbert Mok has extensive work experience in marketing and database management. From 2018 to present, they worked at Netspend as the Marketing Acquisition Manager, where they managed direct mail acquisition budgets, monitored lead volumes and performance, and sourced new lists. Prior to that, Gilbert worked at AAA Northern California, Nevada & Utah from 2003 to 2018. During their time there, they held multiple roles, including Database Marketing Manager, Marketing Analytics Manager, and Senior Marketing Analyst. In these roles, they managed the list production of various marketing campaigns, automated email marketing campaigns using relevant data, analyzed campaign performance, developed segments and test criteria for campaigns, and worked on the development of various marketing materials. Gilbert also conducted training workshops to improve the tracking of marketing campaigns.

Gilbert Mok holds a Bachelor of Arts degree in Economics with a minor in Business Administration from the University of California, Berkeley. Additionally, they have also pursued a Master of Arts degree in Organizational Change Management from Alliant International University-San Francisco Bay. However, the exact years of completion for both degrees are not specified.