New Aim is Australia's largest and fastest-growing private ecommerce company. Since 2005, we've evolved from marketplace seller to ecommerce enabler, ranking among the 'Top 500 Private Companies' in Australia.

With proprietary technology, we're improving procurement, supply chain management, multichannel integration, and price decisioning. We’re reimagining the possibilities of ecommerce using technology that empowers Aussie businesses to transform the way they start and scale online. 

Our business-to-many (B2M) model is unique in the Australian market. We partner with Australia’s most-loved household brands and online marketplaces including Amazon, Catch, eBay, MyDeal, Kogan, Big W, Costco Wholesale, Barbeques Galore, David Jones, Harvey Norman and Myer. 

Through our B2B2C marketplace, Dropshipzone, we’re creating an ecosystem that enables thousands of SMEs to start and scale with ecommerce. 

Today, we have more than 400 employees from Melbourne, Australia to Guangzhou, China who all work for the same mission: to reimagine the possibilities of ecommerce, introduce new technologies to democratise business ownership, and inspire entirely new categories of business. 

Awards and recognition

- In 2018, New Aim was listed as the 82nd fastest-growing company in Australia by the Australian Financial Review Fast 100.
- In 2019, New Aim was listed as the 349th largest private company in Australia by revenue by the Australian Financial Review.
- In March 2020, New Aim was listed as the 49th fastest-growing company in Australia by the Australian Financial Review’s Fast 100.
- In April 2020, New Aim was listed as the 205th fastest-growing company in Asia Pacific by the Financial Times.
- In 2021, New Aim was listed as the 188th fastest-growing company in Asia Pacific by the Financial Times.
- In 2022, New Aim was listed as the 308th fastest-growing company in Asia Pacific by the Financial Times.

E-Commerce

Marketplace

Retail

Technology

New Aim

Fung Lam

Rebecca O'Dea

Michelle Wong

Stephen Xiao

David Huang

Cecilia Chiu

Alex Ji

Data and Business Analysis

Leadership Team

New Aim

Org chart

Teams

Technology

Data and Business Analysis

Leadership Team

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