Harrison Cook

Harrison Cook is an experienced professional in the sporting goods industry, holding the position of Innovation Project Manager at New Balance since February 2019, after serving as the Project Development Lead and Senior Developer for Football Footwear. At New Balance, Harrison leads innovation projects, developing frameworks such as innovation readiness levels and key stage gates, while also managing the development of footwear from concept to retail launch. Prior experience includes roles at adidas as Assistant Manager of Advanced Concepts and Testing Coordinator for the Heartbeat Sports Future Team, where Harrison focused on creating industry-first products and enhancing brand competitiveness through innovative solutions. Harrison holds a Bachelor of Science (BSc) in Sports Technology from Loughborough University.