Liz Austen is an experienced professional in the sports footwear industry, currently serving as the Senior Category Manager for Running EMEA at New Balance since May 2013. Previously, Liz held the position of Footwear Product Manager at Asics from January 2008 to April 2013, and participated in a Global Training Program at ASICS Corporation Japan for eight months, gaining comprehensive insights into the global footwear business. Earlier experience includes roles as a Senior Technical Representative and Technical Representative at ASICS UK between March 2004 and December 2007. Liz holds a BEng (Hons) in Sports Engineering from the University of Bath, earned between 2000 and 2003.