Maaike de Jong

Maaike de Jong currently serves as the Global Operations Leader at New Balance since June 2022, following a tenure as International Franchise Manager at Rituals, where the focus was on managing a franchise portfolio across nine countries. Previous roles include Retail Operations Manager at HEMA, where responsibilities included driving operational and commercial success for 37 stores, and various positions at Nike, ranging from Athlete and Retail Operations Manager to Headcoach NFS, overseeing operational excellence across multiple stores in Northern Europe. Maaike's early career includes a role as Store Manager at Timberland. Educational background includes a Bachelor's degree in Real Estate from HBO Nederland and attendance at Oxford Summer School.