Otto van Betten

Otto van Betten is a seasoned professional in merchandising and planning within the retail and e-commerce sectors, currently serving as the Head of Merchandising & Planning DTC Europe at New Balance since June 2022. Previously, Otto held the position of Global Business Unit Director for footwear at G-Star RAW from January 2020 to June 2022, where responsibilities included overseeing business growth, team leadership, and product collection development. Otto's extensive experience also includes senior roles at adidas Group, serving as Senior Director of Global Sales Unit and Senior Director of eCommerce, where key achievements involved executing commercial solutions, enhancing merchandising strategies, and managing significant P&L responsibilities. Earlier in the career, Otto held various buying and merchandising roles at Reebok EMEA, Ahold, Foot Locker, and Intersport (Schweiz) AG.