Nelly Gocheva

Nelly Gocheva is the Creative Director of WW Retail Engagement and Marketing at Apple. Prior to this role, Nelly held the position of Global Group Director of Content at Soho House & Co, where Nelly led and oversaw the Group's content and digital strategy. Nelly also served as an Advisory Board member on the Global Council of the BCMA, a leading global member association promoting the value of branded content. With experience at The New York Times, Monocle, and other reputable companies, Nelly has a strong background in content development, editorial management, and strategic partnerships. Nelly holds a Master's Degree in International Journalism from City, University of London, and has completed postgraduate studies in Language Interpretation and Translation from McGill University.