We believe in creating the ultimate salmon experience, and, with more than 30 years of history in farming and processing this rare species, and as the world’s largest producer, we consider ourselves the King salmon experts. 

We’re proud that our King salmon is the highest-quality, tastiest salmon you can get, but we’re also invested in making sure our salmon is one of the most environmentally friendly ways to grow nutritious and safe protein.

Our high-value brands each target the needs of a specific customer segment, with stories connecting our special place, product and people with a discerning audience of consumers, chefs and trade professionals around the world. 

With our premium foodservice brand, Ōra King, we are one of the first protein companies in the world to achieve branding all the way through to the restaurant menu. Our leading retail brand, Regal, is positioned around Marlborough’s unique provenance story with significant consumer recognition in New Zealand. Southern Ocean, our other retail brand, is loved by consumers for its value and convenience. In September 2016, we launched a premium pet food brand – Omega Plus – into a new consumer category, using our King salmon by-products as the number-one ingredient.

The future sustainability of our business is built not only on a fabulous product, but also on the expertise, commitment and resilience of our team.

With approximately 500 team members , predominantly based in Marlborough and Nelson, we are a significant employer for the region, requiring a diverse range of skills and experience. We want to help our community prosper by providing an increasing number of “green jobs” in our region, committing to fair pay, attracting and nurturing talent, maintaining a safe, happy and productive workplace and driving an engaged culture.

To find out more, visit kingsalmon.co.nz

Ownership:  Listed on the NZX & ASX 

Agriculture & Farming

Food & Beverage

New Zealand King Salmon

Graeme Tregidga

Ben Rodgers

Jon Lambert

Lauren Ellis

The Brand Management & Marketing team at New Zealand King Salmon is responsible for developing and executing the strategic vision for their diverse brand portfolio. This involves managing high-value brands such as Ōra King, Regal, Southern Ocean, and Omega Plus to ensure each targets specific customer segments effectively. The team focuses on elevating brand stories, enhancing consumer recognition, and driving global market growth through innovative marketing strategies, digital engagement, and sales initiatives. Their ultimate goal is to foster brand loyalty and sustain the company's reputation as the premier provider of high-quality, environmentally friendly King salmon products.

Brand Management & Marketing

Sales Team

Finance and Planning

Brand Management & Marketing

About

Team members

Other teams at New Zealand King Salmon

Sales Team

Finance and Planning