Supathi Panchal

Supathi Panchal is an experienced professional with a strong background in data analytics and marketing effectiveness. Currently serving as a Senior Specialist in Data and Marketing Effectiveness at NewDay since August 2019, Supathi has previously held roles including Campaign Analyst at John Lewis Partnership and Campaign Manager at Blue Hive (WPP). Supathi's expertise spans end-to-end campaign management, customer data analysis, statistical modeling, and developing marketing strategies. Other significant positions include Marketing Campaign Analyst at Carphone Warehouse, Database Marketing Analyst at CIPD, and Data Analyst at Sumerian. Supathi holds an MSc in Business Analysis and Consulting from the University of Strathclyde and a BEng in Electronics and Communication from Visvesvaraya Technological University.