Igor Lichnovsky

Igor Lichnovsky is a seasoned data analyst currently serving as a Senior Data Analyst at News and Media Holding a.s. since January 2021, focusing on key performance indicators, marketing analytics tech stack management, and custom analytical service development. With extensive freelance experience since March 2012 in online strategy, campaigns, and analytics, Igor has contributed to various companies, including ERNI and RIESENIA, as a Digital Marketing Engineer and Online Marketing Specialist, respectively. Notable past roles include Online Marketing Manager at Slovunit and Digital&Online Editor at Ecopress, Stratégie. Igor co-founded IFFI.SK, specializing in event management, and holds a Master’s degree in Marketing Communication from Univerzita 'sv. Cyrila a Metoda' v Trnave.