Christian Hansen currently serves as Geschäftsführer at NewShades GmbH since October 2024. Previously, Christian held the position of Global Head of Marketing & Digital Business at SieMatic Möbelwerke GmbH & Co. KG from January 2015 to November 2024, and was also the Head of Retail Marketing & Digital during that time. Expertise includes online marketing, SEO, business development, customer relationship management, CRM systems, process control, process optimization, advertising, social media, and project management. Christian Hansen earned a Bachelor of Arts (B.A.) in International Business and Management from the University of Applied Sciences FHDW Bielefeld from 2010 to 2013.