Sam Hinchliffe

Sam Hinchliffe has a varied work experience in the marketing and brand management field. They started their career as a Graduate Account Manager at Delaney Lund Knox Warren in 2004. They then worked as an Assistant Brand Manager at Bayer Consumer Care from 2005 to 2007. From 2007 to 2010, they worked at Danone as an Assistant Brand Manager and then as a Brand Manager for Actimel.

In 2010, Sam joined PepsiCo, where they held various roles including Brand Manager for Doritos and Senior Brand Manager for Walkers Crisps. They also served as a Customer Business Manager for Waitrose & Ocado and as a Group Marketing Manager for Pepsi.

Sam then moved to Marks and Spencer in 2017, working as the Head of Brand and Marketing for Food and later as the Head of Marketing & Customer Propositions.

In 2020, Sam joined Loop as the Partnerships Director, where they led commercial partnerships with global retail partners, including McDonald's, Tesco, Burger King, and Just Eat. They also launched the UK's largest Grocery reuse trial in Tesco in 2021, collaborating with major FMCG brands like Coca-Cola, Unilever, Pepsico, Heinz, and Loreal.

Currently, Sam Hinchliffe is the Business Development Director of Mwah! at Next Gen Foods, a company that produces TiNDLE and Mwah! products.

Sam Hinchliffe attended Whitby Community College from 1996 to 2000, where they completed their high school education. Following this, Sam pursued a degree in Modern History at the University of Oxford from 2000 to 2003.