Jayson Ediriwira

Jayson Ediriwira is an experienced research and insights professional with a strong background in the sports and entertainment industries. Currently serving as the Director of Research & Insights, International at the National Football League (NFL) since June 2022, Jayson previously held the role of Senior Research Lead at Prime Video & Amazon Studios from March 2020 to June 2022. Prior to that, Jayson was the Director of Research for EMEA at ESPN, leading the Research and Analytics team and driving consumer insights across various platforms. Jayson began their career at The Walt Disney Company, advancing from Senior Research Manager to Pan-European Research Manager, and started in market analysis at TNS - Worldpanel (now Kantar Media). Jayson holds a Bachelor of Arts degree in Business and Marketing from Brunel University London.