Ed Shoebridge

Ed Shoebridge currently serves as Director at Nichols plc, overseeing the Out of Home P&L and leading a team of over 100, while reporting directly to the CEO as part of the senior leadership team. Prior to this role, Ed was with Red Bull from 2016 to 2023, where duties included Sales Director for On Premise and channel head for the National On Premise UK, with full P&L accountability and management of various teams. Ed's extensive experience also includes positions at C&C Brands as Head of On Trade and Route to Market, Head of Customer Marketing at C&C Group, and Senior National Account Manager at Molson Coors Brewing. Early career roles included Director On Trade for Central Europe & Balkans and Trade Marketing Controller at Anheuser-Busch InBev, as well as Head of Drinks Category Management at Mitchells & Butlers. Ed holds a BSc in International Business from the University of Warwick.