Irene Sampedro

Irene Sampedro is a skilled digital marketing executive currently employed at Nido since October 2023. Previously, Irene held the position of marketing manager at Coosto from October 2022 to July 2023, where responsibilities included market expansion strategies and management of paid advertising on multiple social media platforms. As an international trade advisor specialist at the Economic and Commercial Office of Spain in Mexico from July 2021 to July 2022, Irene facilitated business development and supported the internationalization of Spanish companies. Additionally, Irene has experience in customer support at Binance and has worked in various marketing roles, including digital manager at Conqr and assistant brand manager at Umai Drinks SL. Educational qualifications include a Master's degree in International Trade and Digital Business from ESIC Business & Marketing School and a Bachelor's degree in International Business from Universidad de Valladolid.