Catherine Smale

Catherine Smale is an experienced professional in the advertising and marketing sector, currently serving as a Senior Commercial Manager at Nielsen since September 2021. Prior to this role, Catherine held positions such as Intelligence Manager at Dentsu Aegis Network, where Catherine managed proprietary research for the Australia market, and Data Analyst at Carat Australia, focusing on data interpretation and strategic outcomes. Additional experience includes managing digital advertising development at APN Online, trade marketing and insights at Fairfax Media, and implementation planning at Universal McCann. Catherine began the career in media planning and buying with roles at Pearman Media, Chemistry, and All Ireland Media/Carat Ireland. Education was completed at Technological University Dublin, with studies spanning from 1997 to 2004.