Cathy Lykins

Cathy Lykins has extensive experience in the media industry, currently serving as Revenue Operations Lead for Local TV, Audio, National, and Digital at Nielsen since March 2003, with previous roles including VP of Sales Development for Local TV, Director of Sales Development, Manager of Client Learning Services, Supervisor of Client Knowledge Services, Senior Account Manager, and Account Manager at Scarborough. Prior to Nielsen, Cathy held positions as Research Director at WKYC-TV and Director of Research and Marketing Research Analyst at WFAA-TV. Cathy earned a Bachelor of Science in Communications with a focus on Telecommunications: Audience Research from Ohio University between 1990 and 1994.