Yue Xiao

Yue Xiao is a seasoned professional with extensive experience in the fields of research and analytics. Serving as Senior Vice President at Marketing Attribution LLC since June 2017 and holding the position of Vice President at Nielsen since January 1998, Yue has specialized in methodological research and software development for Global Research, Analysis, and Development in Nielsen Analytic Consulting. Additionally, Yue has led the Nielsen Analytics business unit in China, establishing the SH modeling hub, and has held various roles such as Project Manager and Director, focusing on custom projects and analytics software development. Yue holds a PhD in Economics from the University of Illinois at Chicago, earned between 1995 and 2004.