Felicia Bermudez Haggarty

Felicia Bermudez Haggarty has a diverse and extensive work experience. Felicia is currently the Director of Demand Generation at Nightfall AI, a role they started in 2024. Prior to this, Felicia was a Vertical Marketing Leader at ReSource Pro from October 2023 to January 2024. In this role, they developed marketing plans for three vertical industry segments and created a strategy for growing an insurance knowledge community.

Before ReSource Pro, Felicia worked as the Director of Lifecycle Marketing at SentinelOne from September 2022 to October 2023. Felicia successfully increased customer engagement and product adoption by adding target job titles and developed a global demand generation strategy that led to a 50% increase in customer acquisition.

From 2021 to 2022, Felicia served as the Head of Inbound Marketing at Cloudflare, where they implemented multichannel campaigns and a global demand generation strategy that resulted in revenue growth and increased qualified leads.

Prior to Cloudflare, Felicia was the Marketing Director at Data Theorem, Inc. from May 2019 to January 2021. In this role, they created the brand, developed messaging, and implemented logo acquisition programs that resulted in increased conversions and pipeline growth.

Felicia's earlier experiences include working as the Senior Program Manager of Developer Marketing & Strategic Launches at Cloudera, where they led global strategies to increase community engagement and managed successful multichannel campaigns. Felicia also held various roles at IBM, including Senior Project Manager, Developer Programs, Cloud Marketing Program Manager, Marketing & Events Strategy Manager, and Demand Generation Program Manager.

Before IBM, Felicia worked as a Field Marketing Program Manager at ILOG, an Account Manager at MC2 Events Exhibits Environments, and a Program Manager at PPI, Inc.

Overall, Felicia Bermudez Haggarty has extensive experience in demand generation, marketing strategy, community building, and multichannel campaigns.

Felicia Bermudez Haggarty has a Bachelor's Degree in Political Science from San Diego State University, which they obtained between 1999 and 2001. Felicia also holds a Master of Business Administration (MBA) with a specialization in International Marketing from the Gies College of Business at the University of Illinois Urbana-Champaign. In addition, Felicia has obtained multiple certifications in various fields including digital marketing, conversational marketing, revenue marketing, search engine optimization, and email marketing. Felicia has completed certifications from institutions such as Coursera, Drift, The Pedowitz Group, UC Davis Continuing and Professional Education, and HubSpot Academy.