Allegra Farina

Allegra Farina is a seasoned marketing professional with extensive experience in high-impact roles, primarily at Nike since January 2018, where Allegra currently serves as the NA Energy Marketing Director for RNWY. In this capacity, Allegra leads marketing transformation strategy and business planning across various North American consumer marketing functions. Previous experiences at Nike include directing digital marketing and membership initiatives, innovating integration strategies, and enhancing omnichannel visibility. Prior to Nike, Allegra held leadership positions at Proenza Schouler, focusing on marketing and digital efforts, and worked in various roles related to marketing and casting in the fashion industry. Allegra holds a B.A. in Art History from Boston University and has studied at Université Paris-Sorbonne.