Sonia B. is an experienced professional in the fashion and digital business sectors, currently serving as a Project Manager for Digital Business at Nina Ricci since October 2023. Previously, Sonia held the position of E-store Manager at Wethenew from September 2021 to December 2022 and was the Founder of The I Act from February 2019 to September 2021. Additional experience includes roles such as Chef de Projet Digital at Christian Dior Couture, Sales Associate and Chef de produit at Louis Vuitton, and Visual Merchandising at Marc Jacobs. Sonia also has a background in public relations as Attachée de presse for the Fédération de la Haute Couture et de la Mode, along with a role as Community Manager at COME PR Agency. Educational credentials include a BA in Fashion Business from Istituto Marangoni, Digital Strategies Management from Grenoble Ecole de Management, and studies at the Institut Français de la Mode.