Alan Sims

Alan Sims is an experienced marketing and retention professional with a strong background in leadership roles across various media and telecommunications companies. Currently serving as the Head of Retention & Engagement at Nine since September 2022, Alan previously held positions such as Head of Proposition, Planning and Performance at The Australian, and Senior Manager in Program Delivery & Change at News Corp Australia. Their extensive experience includes executing marketing strategies at Salmat as Senior Marketing Manager, leading retention initiatives at Fairfax Media, and developing customer retention strategies at M2 Telecommunications. Alan's career spans over two decades, with foundational roles in sales and management at Virgin Mobile and People Telecom, showcasing a comprehensive understanding of customer engagement and marketing performance in both B2B and B2C environments.