Leah Christian

Leah Christian is the senior vice president in NORC’s Methodology and Quantitative Social Sciences Department where she works to advance NORC’s mission and goals and contributes to the company’s strategy and operational management.

Christian oversees, develops, and grows NORC’s research activities and methodological capabilities in areas including quantitative social sciences, advanced analytic methods, survey methodology, and data science, leading to reliable data and rigorous analysis to guide critical programmatic, business, and policy decisions.

In partnership with the Statistics and Data Science Department, the Methodology and Quantitative Social Sciences Department provides the scientific foundation for NORC’s business with respect to the design of its research projects, analysis of data, and the interpretation and dissemination of findings.

Prior to joining NORC, Christian was senior vice president of Data Science at Nielsen leading Nielsen’s panel and audience measurement strategy across TV, radio, and digital media. Her most recent work at Nielsen focused on transforming Nielsen’s panel methodology from an in-person to a multi-mode methodology, new technologies for media measurement (e.g., wearables, mobile apps, etc.), and the use of designed panel data for correcting errors in big data sources. Christian started her Nielsen career as a director, then became a vice president before she rose to her most recent role.