Katriina Schmid

Katriina Schmid has extensive experience in the field of eCommerce and digital growth. Katriina is currently the owner of SCHMID Co., where they specialize in eCommerce and digital growth strategies. Prior to that, they worked as a Digital Communications Manager at Nordic Umami Company. Katriina also served as a Project Lead at Andiata, leading the development of a new digital platform that integrated various functionalities and improved the customer experience. Katriina was responsible for the project from partner selection to launch. Before that, Katriina held the role of Head of Digital Marketing & Webstore Operations at BYPIAS, where they managed various aspects of digital marketing, team leadership, webstore content and development, and led a comprehensive online store renovation project. Earlier in their career, Katriina worked as a Marketing Manager at Digital Goodie Ltd., and held positions of Chairman of the Board, Partner at Oiva Group Oy and Chairman of the Board at APV Alueellinen Pysäköintivalvonta Oy. Katriina also served as Chairman of the Board, Vice President at Alession Investing Oy, where they were responsible for the company's daily operations, project management, HR activities, partner relations, and sales and marketing.

Katriina Schmid's education history begins in 1999 when they enrolled at Aalto University. From 1999 to 2006, they pursued a Master of Science (MSc) degree at this institution, specializing in Marketing Management and English Business Communications. In 2003, Katriina briefly attended Pittsburg State University, where they obtained a Master's Degree in Marketing Management.