Laura Haffield

A former social worker in public child welfare, Laura Haffield has seen first-hand how social workers quietly do what needs to be done to help and heal those in need, often while receiving little recognition or community support. Social work is an underserved profession in many ways, but Laura will never stop trying to change that.

Laura excels amplifying voices of those long gone unheard, getting curious and asking questions to understand problems, and communicating in ways that make sense to each person based on what motivates them. This combination serves her well as director of market advocacy, where she’s the bridge between Northwoods’ internal and external audiences. Laura’s job is ensuring that the needs, challenges, and voice of human and social services agencies are known and listened to by everyone at Northwoods. She also engages industry groups and associations to share how Northwoods’ solutions and approach to business can help solve important problems.

Laura thrives knowing that working for Northwoods means working for a company that makes the social worker the most important person in every decision, from what they build, to how they implement, to how they support their partners along the way.