Rachel Botia

Rachel Botia Goldfield has a diverse and extensive work experience in the field of digital marketing and eCommerce.

Rachel currently holds the position of Director of eCommerce at Not Your Mother's Haircare, where they oversee the eCommerce Department and manages high-growth and performance goals, content, paid media, forecasting, and budgets for major online platforms such as Amazon.com and Walmart.

Before joining Not Your Mother's Haircare, Rachel served as a Senior eCommerce Manager at the same company. Prior to that, they worked as a Digital Marketing Consultant at Quilo, a Fintech SaaS company, where they were responsible for overseeing all social media marketing activities, including content planning, audience development, customer acquisition strategies, and paid social campaign management on Meta, Snap, and Google Ads platforms.

Rachel also gained valuable experience in the beverage alcohol industry as an eCommerce Manager at Edrington, an international company known for its luxury spirits brands. During their time there, they played a crucial role in the launch of The Macallan as the first major scotch brand to deliver luxury whiskies directly to consumers. Rachel also worked as a Marketing Associate and Marketing Coordinator at Edrington.

Additionally, Rachel has prior experience as a Business Development Analyst at NatWest Group, a Digital Marketing Intern at This is Milk Limited, a Media Buying Intern at OMD Worldwide, and a Data Analyst Intern at Savanta.

Overall, Rachel Botia Goldfield has demonstrated their expertise and versatility in various marketing and eCommerce roles, showcasing their abilities in digital marketing strategies, social media management, customer acquisition, data analysis, and overall business development.

Rachel Botia Goldfield attended The University of Edinburgh and earned a Bachelor's Degree. The field of study is unspecified and no start or end year information is given.