Katie Adams

Katie Adams is a seasoned UX researcher and design strategist with extensive experience in both B2B and B2C environments. Currently serving as Principal UX Researcher at Notarize since August 2020, Katie leads research strategies to uncover user value and business impact, advocates for diverse user needs, and coaches teams on discovery activities. Previous roles include Principal Design Researcher at ezCater, where Katie oversaw research strategy for multiple teams, and Senior Design Researcher at Appcues, focusing on customer research and product launches. Katie also has significant experience in marketing and brand strategy from positions at IdeaPaint and C Space, demonstrating a strong ability to drive brand awareness and customer engagement through research-driven insights. A Villanova University graduate with a Bachelor's degree in Communication, Katie specializes in research design, workshop facilitation, and strategic planning.