Novamedia | Postcode Lottery Group
Reineke Ekering has a diverse work experience spanning multiple companies and roles.
Reineke started their career at NOKDOWN & Shop.nl as a Brand Manager from November 1999 to December 2000.
Reineke then worked at M2Match as an Internet Manager from January 2001 to December 2001.
From 2002 to 2012, they held various positions at Nationale Postcode Loterij, VriendenLoterij en BankGiro Loterij, including Web Editor, Content Manager, Adj. Manager Online, and Research & Development Manager.
Following that, they joined People's Postcode Lottery as an Interim Head of Marketing & Internet from February 2012 to August 2012.
Reineke then moved on to BankGiro Loterij & VriendenLoterij as the Head of Digital from August 2012 to August 2014.
Next, they became the Manager Concept Center Nationale Postcode Loterij, VriendenLoterij en BankGiro Loterij from September 2014 to August 2021.
Reineke also held the role of Manager Concept Center Nationale Postcode Loterij from September 2021 to the present.
Recently, in May 2022, they joined Novamedia | Postcode Lottery Group as part of the People & Culture team.
Additionally, they have experience working at The VriendenLoterij (Friends Lottery) as the Manager Concept Center from September 2021 to the present.
Throughout their career, Reineke has contributed to marketing-driven organizations with social purposes, such as raising funds for good causes and creating a fairer, greener, healthier world.
Reineke Ekering's education history begins with their attendance at Erasmiaans Gymnasium from 1985 to 1991, where they completed their secondary education. Following this, they pursued their bachelor's degree at the University of Amsterdam from 1992 to 1999, studying both Cultural Studies and Spanish.
In 1996, during their time at the University of Amsterdam, Reineke participated in the Erasmus Programme and studied at the Universidad de Salamanca for one year. This experience provided their with an international perspective and cultural immersion.
Continuing their educational journey, in 2009, Reineke furthered their professional development by attending LECTRIC, where they acquired expertise in NextMarketeer. This program likely focused on developing marketing skills for the evolving digital landscape.
Reineke demonstrated a continued commitment to their personal growth and professional advancement by enrolling in The Lime Tree in 2016 to specialize in Organizational Mediation. This field of study suggests their interest in conflict resolution and facilitating communication within organizations.
Additionally, they participated in a leadership development program at Moonen & Partners in 2018, further honing their leadership skills.
Most recently, in 2021, Reineke attended THNK School of Leadership for the Creative Leadership for Brands: Executive Program by ADCN and THNK, specializing in Mastering Marketing Creativity. This program likely equipped their with the necessary skills and knowledge to lead marketing initiatives with a focus on creativity.
Overall, Reineke Ekering's diverse educational background reveals their pursuit of personal and professional growth, spanning diverse disciplines such as cultural studies, language, marketing, leadership, and organizational mediation.
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Novamedia | Postcode Lottery Group
Novamedia/Postcode Lottery Group is an international company with a social purpose, bringing together business and ideals. It initiates and operates charity lotteries with a mission to contribute to a better world for people and planet. Novamedia believes that the world benefits from strong social organisations. It owns, develops and invests in lottery formats, including the Postcode Lottery, with which it successfully sets up and runs charity lotteries worldwide to raise funds for charities and good causes. Postcode Lotteries have been set up in the Netherlands, Sweden, Great Britain, Germany and Norway, where players win prizes with their neighbours and good causes receive essential support. The lottery formats of Novamedia have led to a total amount over 12 billion euros being donated to thousands of charities and social initiatives worldwide up to and including 2022. Over 13 million players in these five countries raised 825 million euros for charities and good causes during 2021, which means over 2.2 million euros every day of the year. Making impact, both by the funding of smaller charities and local community initiatives and through charities and community organisations across the world. The funding philosophy ‘Playing for a better world’ encompasses the approach that multi-year unrestricted funding is key for civil society organisations to contribute to a better world for everyone. Unrestricted funding allows the beneficiaries and cultural partners of the Postcode Lottery Group to address those needs they feel are most relevant and urgent. It allows them to flexibly shift priorities when circumstances change. The Postcode Lottery Group is the world's 3rd largest private donor.
Employees
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