now what
Lauren Curtis is a seasoned marketing professional with extensive experience in strategic leadership roles across multiple prominent agencies. Currently serving as Senior Director and Head of New Business at Now What since July 2021, Lauren previously held the position of VP of Strategy at Havas Life Metro and has also worked with J. Walter Thompson Worldwide, Saatchi & Saatchi, and McCann in various strategic capacities. Lauren’s career began as an Analyst at Digitas Health, and early writing contributions included a chapter on studying abroad in a guidebook for College Prowler. Lauren holds a Bachelor of Science in Marketing from Lehigh University, where studies were completed from 2005 to 2009.
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now what
We work with organizations to take on their complex, left-brain-won’t-fix-it, haven’t-been-cracked-yet questions. The big questions about culture, brands, behaviors, and the future. The ones that C-Suites and Insights, Brand, and Innovation teams are asking. The ones that require the most creative (and innovative) approaches. The questions that ultimately lead us to answer, Now What?