NPCI BHIM
Anupa Minocha is an experienced professional with a strong background in strategic partnerships and business development, currently serving as Incharge Partnerships at NPCI BHIM since January 2025. Prior to this, Anupa held the position of Strategic Partnerships Lead at Pine Labs, where responsibilities included managing partnerships for alternate payment methods and executing product roadmaps. Anupa's experience at Amazon from January 2017 to March 2023 involved leading large-scale negotiations for Amazon Pay, navigating regulatory frameworks, and streamlining payment operations, achieving significant reductions in chargebacks. Previous roles include managing vendor relations at Amazon and category management positions at ShopClues and Panasonic. Anupa holds a PGDM in Marketing from SIES College of Management Studies and a Bachelor of Engineering in Telecommunications Engineering from A. C. Patil College of Engineering.
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NPCI BHIM
NPCI BHIM Services Limited (NBSL) was incorporated on August 2, 2024, as a wholly owned subsidiary of the National Payments Corporation of India (NPCI), is dedicated to advancing digital transactions across Bharat. Through the BHIM app, NBSL is committed to delivering secure, efficient, and innovative UPI payment solutions that meet the evolving needs of our users. Our mission is to support India's journey towards a less-cash economy by empowering every Indian with accessible and reliable financial tools, contributing to a more inclusive and secure digital future.