Lauren Wallis

Lauren Wallis is an experienced data and marketing professional with a career spanning over two decades, primarily at NS&I since January 2004. Currently serving as the Head of Data & CRM, Lauren is focused on developing a data strategy to facilitate NS&I's digital transformation and managing key projects that enhance data accessibility and insight generation. Previous roles at NS&I include Head of Marketing Planning & Data, where Lauren aligned communications across various media and ensured GDPR compliance, and as Database & Digital Marketing Manager, leading the digital marketing strategy. Early career experience includes data analysis at CPP Group, where Lauren supported sales and retention reporting. Lauren holds a Bachelor of Science in Psychology from the University of Greenwich and an IDM Diploma in Direct Marketing from Imperial College London.