Jasmine W.

Jasmine W. is an experienced Senior UX Researcher at NTUC FairPrice, with a background in enhancing ecommerce experiences across the APAC region through qualitative and quantitative research. Prior roles include UX Researcher at ShopBack, where collaboration with product managers and designers informed product strategy, and a Research Officer at Singapore Children's Society, focusing on resilience factors in children from low-income families. Jasmine W. has also contributed to research at Duke-NUS Medical School, working on ADHD and memory-related studies. Educational qualifications include a Bachelor's degree in Psychology from James Cook University Singapore and completion of a User Experience Design Immersive course at General Assembly.