Bruno Fernandez-Ruiz is a seasoned technology professional and entrepreneur with extensive experience in various domains, including transportation systems, advertising, and mobile technologies. Currently, at Nexar Inc., Bruno serves as Co-Founder and CTO while also working as a Board Advisor for C2SMART at New York University. Having held significant positions at Yahoo!, including Senior Fellow and VP, Global Head of Advertising Targeting & Personalization, Bruno played a pivotal role in developing new platforms and services. Previous ventures include founding Onesoup and YamiGo, as well as contributing to research at the Massachusetts Institute of Technology. Bruno's educational background includes an M.Sc. in Transportation from MIT and an M.Sc. in Computational Structural Engineering from Universidad Politécnica de Madrid.