Charlotte McLauchlan

Charlotte leads the strategy, team and programmes of work that deliver world class communications and brand strategy across New Zealand Rugby.

Charlotte began her career in London with time spent at Channel 4, the BBC and with then leading sports agency Proactive Sports Management. Upon returning to the southern hemisphere she lead communications for Shine Australia - Australia's biggest content producer - where she was responsible for all corporate communications as well as the publicity for its global entertainment brands and talent. Prior to NZR, Charlotte held the role of Communications and Marketing Director at MediaWorks where she was the executive lead on all group communications - including content, brand and talent publicity - and corporate affairs.