Matthew Ferguson

Matthew Ferguson is a Senior Vice President at Octagon, the world's largest sports and entertainment marketing consultancy, where Matthew connects brands to fans through passion. Prior to Octagon, Matthew held positions at Copernicus Marketing Consulting (now Isobar Marketing Intelligence Practice) as Vice President and Group Director, Insights & Strategy, and at KS&R as a Market Research Manager. Matthew also worked at ORC International (now Engine) as a Senior Analyst, Technology Market Insights, and at IBM as a Senior Market Insights Analyst. Matthew holds a BA in Psychology from Rutgers University and a PhD in I/O Psychology from the University of Connecticut.