Operations · Full-time · Piedmont, Italy
About OHO
OHO Interactive is a digital marketing agency specializing in user research, website design, web development, content strategy and digital marketing. We work with clients across industries including higher education, healthcare, and arts & non-profits.
The Opportunity
OHO is looking for an experienced strategist and manager to lead our Digital and Content Strategy practice within our Web Solutions business line. You’ll take charge of delivering large-scale web projects with an average timeline of 12-15 months. Digital Strategists at OHO are responsible for understanding the marketing goals of clients and leveraging their expertise to develop comprehensive digital web strategies aimed at meeting these objectives.
The ideal candidate thrives on collaborating with clients to shape innovative solutions and possesses the ability to guide cross-functional teams in executing these strategies. This role serves as a motivator and catalyst for collaboration between clients and delivery teams of Research, UX/IA, Visual Design, Development and Project Management, fostering a positive and productive working relationship.
In this leadership position, you'll wear multiple hats: owning your strategy discipline, managing your team, and delivering exceptional client work. You'll be an integral part of the Web Solutions leadership team, reporting directly to the VP of Web Services.
Evolve the Digital Strategy & Content Strategy Process - 25%
Leverage your experience in digital and content strategy to define and enhance processes, tools, and deliverables that meet OHO's goals for client satisfaction and efficiency. Evaluate and optimize the role of the Digital Web Strategist throughout a project's lifecycle.
Manage a Team - 25%
Lead a growing team of two Digital Web Strategists and one Content Strategist. Inspire and motivate the team to execute on a long-term vision for the Strategy discipline. Provide mentorship, guidance, and support to a team of digital and content strategists, fostering their professional growth and development.
Deliver Web Digital Strategies for Clients - 50%
Most of your time will be spent on billable client work, driving goal-oriented, user-focused strategy engagements and shaping content strategy for website projects.
Job Responsibilities
Set discipline standards, provide resources, and shape the digital strategy approach
Define and enhance process, deliverables and tools for the digital strategy and content strategy disciplines resulting in a clear strategy that can be executed within budget, that meets client objectives, and results in satisfied clients
Assign strategists to new projects with a focus on aligning project scopes to team member skills and experience
Product owner for the Web Solutions “OHO Foundations” product
Escalation point and consultant for project vision conversations. When applicable, partner with an assigned Account Strategist to support clients
Lead and oversee the development and delivery of content strategy deliverables for assigned clients, which may include website content strategies, messaging architecture, content audits, content templates, style guides, editorial workshops, and governance recommendations. This includes providing oversight, feedback, and guidance to team members on their contributions, ensuring high-quality deliverables that meet client needs and OHO standards.
Act as a trusted advisor to clients, providing guidance and recommendations on how to achieve their marketing objectives through effective website strategies.
Lead discovery sessions (stakeholder interviews, focus groups, workshops, etc.) to capture both client and user needs, as well as identify both opportunities and risks for OHO
Develop and present strategy roadmap to client, reflecting creative problem-solving and holistic, sustainable approaches conceived with input from relevant team members, including information architects/UX designers, content strategists, and developers
Ensure all project phases and deliverables (e.g. user research, sitemap, wireframes) align to defined project strategy.
Oversee work completed by contractors as needed, such as copywriting
Contribute to company sales and marketing efforts as needed (e.g. writing posts for company blog, helping create sales proposals, talking to prospective clients)
Measured on
Team health/employee engagement for direct reports
Client satisfaction for all digital strategy and content strategy deliverables
Feedback from co-workers
Award-winning solutions
On-time delivery
Strategy department utilization
Outcomes
A team that is excited and proud of their work
Clients are aligned and engaged with the strategy and have a clear understanding of the direction
The OHO project team understands the strategic direction and project risks
Through the discovery phase, you've identified the most effective use of the client's budget to meet the project's goals and requirements.
Work is delivered on-time so that projects proceed on schedule
Effective use of contractors when necessary
Improved deliverables that the team is proud of and that receive positive client feedback
Experience
A minimum of 5 years of people management experience and 10 years in a role delivering digital strategy, content strategy and UX solutions for complex organizations.
Experience managing a team in an agency setting
Higher ed experience a plus but not required
Talent in building and managing relationships
Strong oral communication and presentation skills
Comfortable advocating for and dialoguing with clients about recommended approaches
Ability to facilitate client and internal workshops and group sessions
Ability to produce a catalog of relevant, current solutions for client needs by maintaining a general understanding of all things digital
Thrives when working and collaborating in a cross-disciplinary environment
Big picture thinker who is also capable of laying out clear, detailed tactics
Experience with content-intensive websites with multiple layers of stakeholders
Experience with measurement/analytics and SEO, both in regard to setting project strategy and ongoing post-launch maintenance
Experience with other digital marketing approaches a plus
Bachelor's or Master's Degree
Employee Benefits
Benefits include 401(k) and match, starting three weeks of vacation, sick time, ten holidays, Summer Fridays, and more! OHO’s Annual Summit in-person meeting at beautiful locations for the entire team. Leadership provides regular company updates, an open-door policy, and fun special events and competitions sprinkled throughout the year!
Additional Information