Mohamad El Ferkh

Digital Marketing Analyst at Okadoc

Mohamad El Ferkh has 8 years of work experience in the marketing and advertising field. Mohamad began their career in 2015 as a Social Media Specialist at Eastline Marketing. Mohamad then worked as a Marketing Coordinator Intern at SolWeavers sarl. In 2016, they were a Sales Executive Intern at Cyacle and a Marketing Executive Intern at Lebanese International Group. Mohamad then worked as a Marketing Manager for Neamah & Cook Door. In 2019, they were a Marketing Manager for Talal Holdings: Just Kabab, Wok to Walk, and Diwan Al Badia. In 2020, they were a Marketing Manager for Samira Maatouk Group and a Digital Marketing Analyst for Okadoc. Throughout their career, they have been responsible for planning and executing web, SEO/SEM, database marketing, email, social media, affiliate and programmatic display advertising campaigns, leading efficient and strategic utilization of digital budget, delivering all marketing and commercial activities, negotiating contracts and business agreements, initiating and managing company re-branding processes, establishing brand identity, awareness, and personality for new brands, setting up marketing development, branding, and distribution strategies, handling Social Media content calendars, measuring KPIs and generating weekly reports, and contributing to the execution of online marketing programs.

Mohamad El Ferkh received a Bachelor of Business Administration in Marketing from the American University of Beirut between 2011 and 2015. Prior to that, they obtained a High School Diploma from The Glenelg School of Abu Dhabi between 2009 and 2011. Additionally, they have obtained two certifications, a Social Media Certification from HubSpot Academy in November 2018 and a Google Ad Words Certified from Google in November 2018.

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Timeline

  • Digital Marketing Analyst

    December, 2020 - present