Sidra Zia Butt

Sidra Zia Butt is a seasoned marketing professional with extensive experience in brand and social media strategy. Currently serving as the Director of Brand & Social at OKX since July 2022, Sidra leads a diverse team while developing a high visibility influencer program. Prior to this role, Sidra was the Head of Community & Social at OKX, where responsibilities included engaging a global community of crypto traders. Previous positions include Brand Marketing Manager at Coinbase, Growth Marketing Consultant at Yandex, and Senior Social Media Manager at BloomTech, among others. Sidra's career milestones include significant contributions to renowned brands such as Nestlé and Coca Cola during tenure as Strategy Director at Ogilvy, as well as executing impactful marketing initiatives for the United Nations. Sidra holds a Master of Science degree in Integrated Marketing Communications from Northwestern University, with a specialization in Digital Marketing & Strategic Communications.