Roberto Baro

Roberto Baro is an experienced marketing professional with a strong background in digital marketing and e-commerce. Currently serving as Analista de Marketing & E-commerce at Olivos del Sur since February 2022, Roberto is responsible for designing digital marketing strategies for the Santiago Premium and O-Live product lines in Chile, while managing media and creative teams. Previously, as a Senior Marketing Analyst at Entel from October 2019 to January 2022, Roberto focused on creating and optimizing digital marketing strategies for the SME segment, as well as leading campaigns in traditional media. Earlier roles include marketing analyst positions at Entel and a professional internship at Laboratorio Chile, where data analysis was a key responsibility. Roberto holds a degree in Ingeniero Comercial with a focus on Marketing, Administration, Economics, and Finance from Universidad del Desarrollo.